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#1Branded Atta

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1 Million Tons Produced/Year

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27 Factories

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Wheat Atta for the Best Rotis

The Company

ITC Limited is an Indian conglomerate with businesses across FMCG, Hotels, Paper & Packaging, Agri Business and Information technology. ITC has 26,000 employees, revenues of US$8 Billion and a market capitalisation of US$ 45 Billion. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.

The Brand

Aashirvaad is India’s leading brand of staple food and kitchen ingredients owned by ITC Ltd. The Aashirvaad brand’s promise to the Indian housewife is “Purity and Wholesomeness”. ITC entered the branded atta business in 2002 and very quickly became the largest selling brand in India, capturing 70% marketshare. 100,000 Tons of Wheat is processed every month in 27 factories across India to produce 1 Billion Kilos of Atta per year. 

The Aashirvaad range includes Atta, Ghee and Salt. The unwavering commitment to international benchmarked quality standards has enabled Aashirvaad to rapidly gain market standing in all its product categories.

Product Information

Aashirvaad atta is available in Stone Ground Whole Wheat, Multigrain, Select Sharbati wheat. ITC was the first in the country to launch Atta with Methi (seeds and leaves) and the first in the country to launch low GI atta (Aashirvaad Sugar release Control Atta)

Available At

Supermarkets, Redmart and general trade outlets across Singapore