35% Market Share
Long and Slurpy Noddles
ITC Limited is an Indian conglomerate with businesses across FMCG, Hotels, Paper & Packaging, Agri Business and Information technology. ITC has 26,000 employees, revenues of US$8 Billion and a market capitalisation of US$ 45 Billion. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.
Sunfeast Yippee is the instant noodles brand of ITC that boasts of over a 100-year history of creating many of India’s most valuable FMCG brands. Sunfeast Yippee is the second largest noodle brand in India with a market share of 34% and a favorite among children and mothers alike.
Yippee noodles are India’s only round noodle block resulting in a long slurpy noodles when cooked. Magic Masala with dehydrated vegetables is the most popular variant. Yippee noodles are 100% vegetarian with no synthetic colours used in the masala mix.
Sonnamera distributes Yippee Noodles to 350 general trade outlets across Singapore.