MTR - Sonnamera

Taste the journey of lifetime

The Company

Established in 1924 in Bangalore, MTR is one of India’s leading heritage food brands. Owned by the Norwegian Food Giant – Orkla, MTR Foods has over 1,100 employees and produces over 350 products that are distributed across India and to 30 countries globally. MTR Foods is a future forward company, combining technology with good manufacturing practices and the finest ingredients to produce India’s favorite brand.

The Brand

MTR stands tall as an Indian Heritage brand and always been at the forefront of Innovation to meet the ever changing needs of the consumer. The wide product range includes Ready to Eat-Curries, Breakfast mixes, Dessert mixes, Snack mixes, Spices, Masalas, Beverages, Frozen Foods and a variety of accompaniments like Pickles and Papads. A strong pan India presence supported by extensive marketing has made the MTR brand a leader in the Instant Foods and Ready to eat categories in India. MTR is truly your friend in the kitchen and brings the authentic taste of India to your table.

Sonnamera Pte Ltd offers more than a 140 delicious MTR products that combine convenience, taste, and variety. Through an aggressive distribution strategy, Sonnamera is proud to have made MTR Badam drink the largest selling Indian beverage in Singapore with sales of over 1.5 million cans a year.

Product Information

MTR products are 100% vegetarian, authentic, and are subjected to the most rigorous quality procedures during manufacturing to ensure the same consistent quality in every batch.

Available At

Sonnamera Pte Ltd distributes 35 different SKUs in the Singapore market to the modern and over 100 SKUs to the traditional Indian retail outlets. MTR Products are available in trusted retail outlets like NTUC FairPrice, Sheng Siong, Giant and 650 outlets in the general trade.

Interesting facts

During World War II, when rice which is the staple item used in idli was in short supply, MTR experimented in making idli’s using semolina and created the now famous Rava Idli.

Promotion

In Singapore MTR caters to both the local as well as the expatriate population. It is advertised on TV, Radio, Print and is promoted in-store to create top of the mind recall for the consumer.

Download

SM: MTR Foods Catalogue