Parle is one of India’s largest privately owned FMCG companies. Started in 1929, the company has grown to become India's leading manufacturer of biscuits and confectionery. As the makers of the world's largest selling biscuit, Parle-G and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste. Parle’s extensive distribution channel places their brands to over 425,000 retailers directly and to 2.5 million outlets via the wholesale trade.
Parle-G was first launched in 1939 and soon became India’s largest selling biscuit. In 2003, a survey done by Nielsen declared that Parle-G was the world’s largest selling biscuit brand. Over 1 Billion packets of Parle-G are produced every month in 14 manufacturing plants across India. Other popular Parle brands include Krackjack, Monaco, Hide & Seek and Bourbon. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products.
Sonnamera distributes single pack and multi pack Parle products in Singapore. The most popular brands in Singapore are Parle-G, Krackjack, Fab! and Bourbon.
500 General trade outlets in Singapore
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