Tata Salt is the market leader, commanding a share of over 24.7% of the national branded salt category. It has also been consistently named as one of India's most trusted food brands since 2003 (By The Economic Times Brand Equity's 'Most Trusted Brands' survey conducted by AC Nielsen). While competitors have come and gone, innovative brand building over the years has helped build and maintain the trust consumers have placed in Tata Salt.
The initial 'Namak ho Tata ka — Tata Namak' and path breaking 'Desh ka Namak' ad campaigns creatively tapped into this emotional connect, reinforcing Tata Salt's leadership position in the marketplace as well as in the consumer's mind. As the brand continues to grow, an important aspect is identifying future market needs and addressing them. In this effort Tata Salt has launched a bouquet of products designed to cater to specific segments of consumers, offering them a choice of products that come with the trust of Tata Salt. Tata Salt Lite (low-sodium salt), Tata Salt Plus (iron-fortified salt), Sprinklers and speciality salts like Tata Rock Salt and Tata Black Salt have been launched in recent years further assaying the brand's commitment to its customers.
The pioneer of salt iodisation in India, Tata Salt, holds the distinction of being India's first national branded iodised salt. It has been consistently recognised as one of the country's leading food brands.
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