Technology is constantly transforming the retail space and Sonnamera is at the forefront of harnessing the latest technology to streamline processes, enable real-time communication and improve sales.

A custom-built, GPS enabled application and proprietary software allows us to track sales and merchandising activities in real-time. Each Sonnamera sales representative is equipped with the latest mobile device which allows them to be in constant touch with the nerve center to receive route plan changes, promotion activity alerts plus stock and sales data. In turn, the team on the field sends the nerve center the latest information on marketing activities of our own and competitive brands, store wise stock audits and daily sales orders.

No two brands are the same and each requires a different marketing strategy unique to their target audience and brand positioning. Working with a team of highly creative individuals, we assess and design the most effective way to promote your brand for maximum ROI. With an understanding of the ebb and flow of market spends, marketing campaigns for both the Modern and General Trade are scheduled in line with major festivals, school vacations, national holidays and annual events.

In-store promotions are used to stimulate trials, introduce new products and merchandise our regular range along with our specially designed festive packs. Joint co-branding activities with complementary brands and outdoor and out-of-store activities are undertaken to increase brand salience. Promotions are also conducted at universities and schools, sporting events and within the atriums of the main shopping malls in Singapore to create a brand recall.

Sustained marketing activities create tremendous positive brand recall and have propelled our brands as category leaders with an increased penetration into the Singapore households.