The Brand

What began as a small town enterprise in India is today a global phenomenon. Haldiram’s began as a tiny shop in Bikaner, the land as famed for its savouries as for its leather-faced pipe players and fierce warriors. Today, Haldiram’s is a 1 billion dollar brand that is a familiar sight on shelves across the USA, UK and the Middle East. Employing state-of- the-art technology, Haldiram’s produces high quality, ready-to- eat snacks, savouries and sweets. From sourcing raw materials to their conversion into finished products, every process confirms to the International norms (HACCP) of Quality & Safety.